Employing a digital marketing campaign allows you to reach a vast audience, build better relationships with them, and to release more targeted and on-point content. Both large and small corporations can use digital marketing to build their brand recognition in a cost effective manner.
However, time and persistence are key. You have to be on a constant lookout for the changing digital marketing trends.
Here are four digital marketing trends of the last year that may help you drive the sales.
Facebook is about to reach two billion users. Youtube and Facebook Messenger have one billion users each. Instagram, Twitter, LinkedIn, Pinterest have users ranging between 600 and 100 million.
Over time, the reach of social media platforms has grown tremendously. Marketers have advertised themselves on these networks. Ad agencies are going to spend more on social advertising, according to recent trends. 75 percent of businesses want to spend money on Instagram advertisements.
Facebook advertisements were chosen by 70% of respondents, while Facebook videos were chosen by 65%. Trends suggest that the number of people who paid for a product or service after seeing an integrated advertisement on any social media platform grew by 1% to 7% on various sites between 2015 and 2016.
Web analytics examines all aspects of a running campaign in order to assess its efficiency and, as a result, its success. They also create a large amount of data.
Predictive analytics feed on this data. This concept employs machine learning to generate algorithms which can perform thorough analysis over this data. The result predicts the possible performance of upcoming campaigns.
There are quite a few advantages of predictive analytics as reported by a good number of marketers.
Advantages of Predictive Analytics
Enhanced lead quality (68%)
Increased quantified leads (64%)
Improved campaign metrics (48%)
Increased quantity of sales-qualified leads (54%)
Insights regarding prospects in the sales funnel (43%)
Predictive analytics offers a quantitative foundation for identifying and evaluating market opportunities. They identify the target, figure out a way to reach them, predict a point of contact, and provide an idea of creating the apt message to convey.
When a visitor comes to your website, they may or may not perform the action you expected (signing up, making a purchase, downloading anything, etc.) Conversion rate optimization examines and optimises this activity in order to increase conversion. CRO is a methodical strategy to enhancing the performance of your website. The technique makes use of data such as feedback and traffic to find a solution to address the issues that may be influencing conversion rates.
CRO is frequently utilised to boost a website’s brand messaging. Viewer conversion is heavily influenced by the brand messaging. Instead of making educated assumptions when crafting a core note, CRO puts your value propositions to the test to find a near-perfect fit.
Marketers spend a good deal of time trying to put together a message that appeals to their audience. However, the individuals in every targeted audience have particular, often different tastes.
Personalising content and messages to fit a particular context and a specific set of consumers can help widen the audience reach of a marketing campaign. When you focus on individual needs, the outcome is more efficient.
46% internet users believe that personalising content increases relevance. 19% think that it makes shopping more convenient.
However, personalization is hard to achieve. It requires a proper investment, advanced technological tools, and an excellent understanding of the sales funnel.